martino communications
about the agency
client portraits
client list


home > news > details


Frank Kavanagh (right) and Brennan Lafferty

ASTON, PENNSYLVANIA, U.S.A., May 9, 2017: Maguire Products, Inc. has received a Plastics News Campaign of the Year award for an ambitious marketing program that utilized seemingly every available channel of communications to the plastics industry to celebrate the sale of the 50,000th Maguire® Weigh Scale Blender.

Plastics News made Campaign of the Year awards to four companies at its annual Marketing Summit, held May 2 in Chicago. Maguire won in the machinery company category. The event was the industry newspaper’s first to honor plastics marketers.

Maguire’s “50K” campaign was a year-long celebration of a milestone in the history of the industry’s most widely used gravimetric blender, which company president Steve Maguire invented in 1989. The company sent a special 50K blender on a world tour to generate excitement about the milestone, employed agents and distributors to reach into local markets around the world through events at dozens of customer sites on five continents, and carried on a raffle via social media, with a number of customers winning prizes. At the same time Maguire promoted its 50K celebration through advertising, press releases, videos, trade show displays, and commemorative publications.

One of the innovations introduced during this campaign was Maguire 5D™, a technology that allows people in the industry to transform two-dimensional images of equipment from Maguire into three-dimensional models that can be manipulated simply by using a touchscreen. The capability was accessible through a series of special print advertisements and a mobile app for hand-held devices.

“Our panel of judges were blown away by Maguire’s entire 2016 marketing campaign that centered on their 50,000th blender ever sold,” said Brennan Lafferty, publisher of Plastics News. “The app and its integration into a print marketing campaign really set it apart from all the entries. Maguire typically does a great job, year after year, with its messaging, but 2016 was truly inspired and ground breaking.”

PHOTO CAPTION: Maguire vice president of marketing and sales Frank Kavanagh (at right) accepts a Campaign of the Year Award from Brennan Lafferty, publisher of Plastics News.


MAGUIRE PRODUCTS, INC., headquartered in Aston, Pennsylvania, U.S.A., is the world’s largest supplier of gravimetric blenders, liquid color pumps, and vacuum dryers and also manufactures loading systems, auger feeders, granulators and related equipment and software. Its customers include injection, blow, and rotational molders, extrusion processors, and compounders. Founded in 1977, Maguire operates six manufacturing facilities in Aston. The company maintains a network of distributors in the Americas and overseas and has three sales and service subsidiaries that stock, sell, and service auxiliary equipment systems from Maguire and its affiliate, Novatec, Inc.: Maguire Canada, Maguire Europe, Maguire Asia, and Maguire IMEA. Visit

Maguire Products, Inc., 11 Crozerville Road, Aston, PA 19014 USA. Tel: 1-610-459-4300. Maguire Canada, 299 Basaltic Road, Unit 1, Vaughan, Ontario L4K 4W8. Tel: 905-879-1100. Maguire Europe, Vanguard, Tame Park, Tamworth, Staffordshire B77 5DY United Kingdom. Tel: 44-1827-265-850. Maguire Europe (Italy), Maguire Italia SRL, Padova, Italy. Tel: 39-049-970-5429. Maguire Asia, Maguire Products Asia Pte Ltd., 15 Changi North Street 1, #01-15, I-Lofts, Singapore 498765. Tel: 65-6848-7117. Maguire Asia (China), Maguire Products Asia Co. Ltd., 7C-02 Majesty Building, 138 Pu Dong Avenue, Shanghai 200120 China. Tel: 86-21-588-23410. Maguire IMEA FZCO (Middle East, India, Africa), LOB180706-6, Floor 7, JAFZA View 18, Jebel Ali Downtown, P.O. Box 17493, Dubai, UAE. Tel: 971-4-881-6700.